What is Google Ads?
Google Ads is Google’s online advertising platform that helps businesses promote their products and services across search results, websites, apps, YouTube, and more. It works on a pay-per-click model, which means advertisers pay only when users interact with their ads. Google Ads uses keyword targeting, audience segments, demographics, and user behavior to ensure that highly relevant ads reach the right person at the right moment. Advertisers can select from various campaign types, including Search, Display, Video, Shopping, and App campaigns, based on their goals.
Below are the features that made me be the best google ads expert
Precise Targeting
It gives you the capability to target keywords, location, demographics, interests, and user behaviour with high precision, making sure that your advertisements reach the right audience.
Instant Visibility
Unlike paid ads, SEO brings continuous traffic even after optimisation efforts, offering long-term ROI and sustainable growth.
What we do as experts
Google Ads Specialist designs and implements advertising plans for businesses based on their overall goals. The first step to creating a plan is understanding the client’s desired outcome and choosing the best type of Google Ads for their needs (Search, Display, Video, Shopping, or Performance Max). Once this is done, they determine the Target Audience, Geographic location, Budget, and Bidding Strategy to ensure the Campaign has a solid foundation.
Part of my job includes performing Keyword Research and Competitor Analysis. The Specialist will use Keyword Research to find Keywords that attract users who are ready to purchase and use Negative Keywords to exclude irrelevant Keywords from attracting them. The Specialist will analyse competitor advertisements and methods to find ways to distinguish themselves from competitors in the advertising arena by refining Targeting and Ad Messaging with this knowledge. These have paved us to be the best Google specialists in Calicut, if not the best in Kerala