SEO

What is SEO?

Search Engine Optimisation (SEO) is a strategy to enhance a website’s visibility in a search engine like Google through building site authority, improving content, and streamlining the user experience. It starts with researching keywords to see what users are searching for, then involves optimising on-page elements such as titles, meta descriptions, header tags, and URLs. Content that is high quality and relevant is key, as search engines will prefer pages that meet user intent. Technical SEO focuses on site load speed, mobile compatibility, site architecture, and indexing. Off-page SEO looks at increasing authority through backlinks from reputable sites, social signals, and brand mentions. Schema markup helps search engines understand content better and provide enhanced results in SERPs. Ongoing tracking of SEO performance through analytics tools helps inform and improve strategy. In short, SEO provides a way to build organic traffic, authority, and long-standing digital visibility outside of paid advertising.

Importance of SEO

  • SEO contributes to your website ranking higher on search engines, which allows potential customers to find you without sponsoring ads
  •  Websites that appear on the first page of search results are seen as more reliable. Good SEO improves site quality, earning user trust over time.
  • Unlike paid ads, SEO brings continuous traffic even after optimisation efforts, offering long-term ROI and sustainable growth.

Many of the digital marketers specialise in this to become SEO experts, making sure the company is visible to wider audiences

Role of SEO Expert

As an SEO expert in Calicut, my role, is to 

  • Conduct market assessment, competition analysis with the primary goal is aligning business objectives with opportunities.
  • Providing technical optimisation to web pages like crawlability, indexing, page speed and responsiveness.
  • We track the performance of traffic, conversions and user behaviours using analytical platforms.