SMM Services
What is SMM?
Social Media Marketing, or SMM, is the intentional use of social channels to grow brand awareness, promote engagement with an audience, and create brand revenue. Social Media Marketing consists of combining and posting valuable content—including posts, videos, stories, and reels—to the specific style and audience behaviours of each social channel. An effective sequence in social media marketing often consists of audience research, where brands thoroughly explore audience demographics, interests, and behaviours while connecting to develop precise messaging. Social Marketing also requires strategic planning, including posting with brands that maintain a consistent posting cadence, use an authentic brand voice throughout, and utilise content calendars.
+ves of SMM
Extensive research & market awareness
Social Media Marketing (SMM) allows businesses to reach millions of users on social platforms, including Instagram, Facebook, LinkedIn, and TikTok. You can target the entire world or a specific region while making brand exposure quick and scalable through social media.
Specific targeting
You can directly target users based on age, location, interests, behaviour, job role and even intent to purchase, so you can put your marketing budget behind the right people.
Deep engagement & relationship building
Through social media, your audience can engage and interact directly through likes, comments, DMs, polls and stories. This fosters trust in your brand, humanizes your organisation, and helps create a loyal community.
Real-time analytics & Insights
Social media platforms provide detailed insights detailing analytics, such as reach, impressions, clicks, and conversions, as well as the behaviour of audiences. Businesses can continuously optimise campaigns based on real-time insights and analytics.
Duties of a Social Media Marketer
As a social media marketer in Calicut, it is our duty to build brand visibility, engage the audience and drive measurable business outcomes across various social networks
Social Media Strategy development
We, as social media marketing strategists, perform an extensive assessment of the company’s existing social media activities, including target demographic market information, competition, and trends. Using this information, we will create a strategy that will identify which platforms to focus on, what types of content should be created and published, when to publish, what tone and type of content should be published (i.e., specific styles such as video or image), and how to set and measure success against broader business and marketing objectives
Content Development and Publication
This area of responsibility includes us developing, designing and publishing content (i.e, images, videos, reels/reality shows, infographics, carousels, captions, etc.) for Facebook, Instagram, LinkedIn, YouTube and other social media platforms. As a social media marketing strategist, it is our responsibility to make certain that the overall design and format adhere to the company’s branding, values, objectives and tone.
Analytics and Reporting
Tracking analytics allows us, social media marketers, to analyse metrics that include the platform‘s audience, engagement, impressions, growth in followers, how often and by what means a user is clicking on content and the performance of that content after actions are taken as a result of clicking that link.
Social Media Advertising
We develop and manage paid advertising programs on platforms such as Facebook, Instagram, LinkedIn, and YouTube. They define targeting statements to describe their target customer, establish budget constraints for each campaign, develop the creative components of the advertisements, monitor the live performance of the advertisements, and modify elements of the campaigns to increase conversion rates and reduce the cost per conversions (i.e., sales, leads, etc.).